A Crucial Next Step
Supporting artisanal enterprise
Over the past many years, the artisanal textile industry in Pakistan has seen tremendous investment by government and non-government agencies to produce jobs. The bureaucracy-encumbered development models have not been effective in the critical role of design innovation, aesthetics, and quality control.
The role of design
SheWorks sees a direct connection between designing competitive products, wealth production, environmental health, women empowerment, and cultural survival.
We strive to create opportunities for women artisans and the large body of students and young professionals graduating out of design schools to work together, focusing on the element of appropriate design for the target markets to create financial opportunities for women working in this field.
The Importance of Design
Design’s impact on business can no longer be questioned in post Covid era. The design team at Sheworks focuses on design innovation to create better opportunities for handmade textile products. Given the rapid rise of the consumer expectations, only the very best designs will now stand out from the crowd.
Our design team works directly with the women artisans working on international orders. Mentoring the women about the importance of precision and quality while maintaining the heritage techniques is an ongoing process.
Companies need stronger and innovative design capabilities than ever before to boost their odds of becoming more creative and exist in the business. Sheworks understands and is conscious of the need to produce products that are sustainable and do not add to the problems of pollution caused by textile waste. We encourage and promote the tradition of recycling which exists in rural areas.